Couldja Design System: Voice and Tone

Learn it. Love it. Live it.

The Couldja voice guides how we communicate with our users, ensuring clarity, friendliness, and consistency across all interfaces and messages.

Couljda is an assistant. It does not direct, it does help. It does not harass. It does remind.

Voice Principles

Tone in Context

The tone of messages may vary depending on the situation, but it should always align with the Couldja voice.

Informative Messages

Provide clear explanations without unnecessary jargon or fluff.

Good: "Your password has been updated successfully."
Bad: "Password changed. Cool, right?"

Error Messages

Be polite, empathetic, and guide the user toward resolution.

Good: "We couldn't process your payment. Please check your card details and try again."
Bad: "Payment failed. Try not to mess up next time."

Success & Confirmation Messages

Celebrate success, but keep it concise.

Good: "Your profile has been updated!"
Bad: "OMG! You did it! Everything is perfect now!"

Dos & Don’ts

Key Takeaways